![]() ![]() Jing Daily: How did you decide fashion was your path? Here, Jing Daily chats to the founder about her silk heritage, streetwear love, and why the middle of a pandemic was the “perfect time” to start a brand. With her first collection - consisting of Italian jersey T-shirts, hoodies, tracksuits, and silk separates - Ning Yuan presents a luxury streetwear option that celebrates the opulence of Chinese youth culture. Ning Dynasty explores both the traditional and modern tropes associated with Chinese youth culture. A nod to her global background, the brand playfully infuses streetwear staples with traditional Chinese iconography and pop culture elements. After studying strategic communications and working in marketing, PR, and data strategy, she launched her eponymous label Ning Dynasty out of London last year. So, following her love of American hip-hop, she moved to the US to build the skills she would eventually need to start her own brand. ![]() At the same time, she had witnessed first-hand the surge of foreign brands entering the market in the ‘90s and 2000s, and questioned the stir they caused among Chinese consumers. Growing up, Ning Yuan had heard stories of how her ancestors used to be master silk manufacturers, crafting goods fine enough for the emperors. Perhaps that comes with the title of being the young founder of an “imperial party streetwear luxury brand,” as she describes it.īorn in Guangzhou, the 28-year-old knew early on that she wanted to represent her Chinese heritage on a global stage. These profiles highlight industry leaders who contribute to the national and global fashion communities, from creatives and influencers to business executives and entrepreneurs.Įven through Zoom, there’s an effortless swag that Ning Yuan exudes. ![]() Ning Yuan, founder of the luxury streetwear label Ning Dynasty, is the next to be welcomed into the Jing Daily community of individuals shaping China’s booming luxury fashion industry. ![]()
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